The internet is a vast place with virtually limitless applications for its use. The internet is free to use for each user, but it comes at a cost of always having a set of eyes behind you looking over your shoulder. We want to change this. We want to bring a new internet were people can go online and feel safe that their every move is not being tracked and sold for profit to a third party company. Of course we know that this will never go away as data collection is just picking up a head of steam as we head into the big data generation, but we can make it safer and more private.
The first question that we have to ask ourselves is how can we have large data companies still profiting in the market will consumers will have the privacy that they want? One possible solution to this problem is when users buy their computer they can set up a profile where they can give information about themselves to companies, and the consumer decides what information is released. This would play into the interest of both parties, the Data giants are getting want they want while people are getting the privacy that they deserve.
When we are storing the data we get from the customers we will have a time limit on the data set for 1 year. This will make it so advertising can be targeted to want the consumer wants to buy. Each year they will fill out their profile with information about themselves that they want companies to know so they can target them with ads for those products. This will cause big companies to spend less money on advertising and people will be hit with less ads that has nothing to do with their interests.
I don’t think that data analysis will ever go any so it only makes sense to make the benefit of the system to be 2 sided and not just benefiting the large corporations.
A cool application of data analysis I think would be cool is, the grocery stores that you shopped at keep track of your purchases that you make (with your permission) and they build a detail diagram of your diet and they send it to you and you can use this to learn how to live a healthier life style, then you can input what you fitness goal is and the system will recommend a diet for you to help.
Guide Lines:
- Do not release any information that has not been given the okay for release.
- Reset what data is stored every 365 days.
- Make sure that the users understand the privacy statements.
- Be transparent with them, show them that their data is being used for mutual benefit.
This video was found on Youtube. it talks about how we can use advertising to give back to the community.
Caden Snyder DTC Blog 